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Ozmo

A connected app that keeps you hydrated.

UX      Visual Design      Motion Graphics

Ozmo is a smart cup and app that helps you stay hydrated throughout your busy day. It knows if you’re drinking water or coffee and reminds you to take a drink when you’re getting dehydrated.

My Role

User Research

Wireframes

Visual Design

Motion Graphics

Contributors

Stephaine Castilla

Katie Minning

Duration

2 months

Ozmo is a smart cup and app that helps you stay hydrated throughout your busy day. It knows if you’re drinking water or coffee and reminds you to take a drink when you’re getting dehydrated.

My Role

User Research

Wireframes

Visual Design

Motion Graphics

Contributors

Stephaine Castilla

Katie Minning

Duration

2 months

Ozmo is a smart cup and app that helps you stay hydrated throughout your busy day. It knows if you’re drinking water or coffee and reminds you to take a drink when you’re getting dehydrated.

My Role

User Research

Wireframes

Visual Design

Motion Graphics

Contributors

Stephaine Castilla

Katie Minning

Duration

2 months

Problem

75% of Americans suffer from chronic dehydration.

We often forget to drink as much water as we should, instead opting for mildly dehydrating beverages. Ozmo reminds you to drink and knows what you’re drinking to track real hydration.

Goals

Simple

Provide quick and easy access to hydration data with personalized goals

Engaging

Excite users with game-like incentives and clear goals.

Holistic

More than tally drinks - track hydration across days

Demo

Goals

Simple

Provide quick and easy access to hydration data with personalized goals

Engaging

Excite users with game-like incentives and clear goals.

Holistic

More than tally drinks - track hydration across days

Demo

Research

We spoke with women about their daily schedules and their exercise routines. We discovered that people often don’t drink water so it can be hard to gauge their real hydration level. The Ozmo smart cup can sense if you’re drinking water or something else so you can track hydration - not just water consumed.

Persona

Mobile Maven

Kylie is a blogger and yoga instructor that is always on the go. She often forgets to hydrate as she goes from meetings to activities.

Goal: To improve holistic health by making better beverage choices.

Mobile Maven

Kylie is a blogger and yoga instructor that is always on the go. She often forgets to hydrate as she goes from meetings to activities.

Goal: To improve holistic health by making better beverage choices.

Research

We spoke with women about their daily schedules and their exercise routines. We discovered that people often don’t drink water so it can be hard to gauge their real hydration level. The Ozmo smart cup can sense if you’re drinking water or something else so you can track hydration - not just water consumed.

Personas

Mobile Maven

Kylie is a blogger and yoga instructor that is always on the go. She often forgets to hydrate as she goes from meetings to activities.

Goal: To improve holistic health by making better beverage choices.

Mobile Maven

Kylie is a blogger and yoga instructor that is always on the go. She often forgets to hydrate as she goes from meetings to activities.

Goal: To improve holistic health by making better beverage choices.

Concept Development

When ideating for Ozmo, we really focused on how to maintain user engagement since most tracking apps get abandoned after approximately 2 weeks. We focused on gamefication as a major method to keep interest up - creating an environment that users could take care of by drinking regularly. We also explored different ways to keep users coming back to the app itself including witty push notifications, creating a widget for the lock screen of the phone and ambient notifications on the cup itself.

User Testing

When ideating for Ozmo, we really focused on how to maintain user engagement since most tracking apps get abandoned after approximately 2 weeks. We focused on gamefication as a major method to keep interest up - creating an environment that users could take care of by drinking regularly. We also explored different ways to keep users coming back to the app itself including witty push notifications, creating a widget for the lock screen of the phone and ambient notifications on the cup itself.

Information Architecture

The Ozmo information architecture is very straight-forward. As most of the entries are automatically propagated to the app through the smart cup, the center focus of the app is on checking in on your progress and looking at historical results. Users can also add drink logs or edit and delete them manually if they want to count something that they didn't drink with the Ozmo smart cup.

Visual Development

The Ozmo information architecture is very straight-forward. As most of the entries are automatically propagated to the app through the smart cup, the center focus of the app is on checking in on your progress and looking at historical results. Users can also add drink logs or edit and delete them manually if they want to count something that they didn't drink with the Ozmo smart cup.

Final Design

Final Design

Final Design

Final Design

Gamefication

Most tracking apps get abandoned after only two weeks. We sought to overcome that statistic by making the Ozmo app - and your hydration - a fun experience for you to take care of, like a tamagochi. Check in every day and see how your ocean of animals is doing - too little water and they’ll wash ashore.

Gamefication

Most tracking apps get abandoned after only two weeks. We sought to overcome that statistic by making the Ozmo app - and your hydration - a fun experience for you to take care of, like a tamagochi. Check in every day and see how your ocean of animals is doing - too little water and they’ll wash ashore.

Gamefication

Most tracking apps get abandoned after only two weeks. We sought to overcome that statistic by making the Ozmo app - and your hydration - a fun experience for you to take care of, like a tamagochi. Check in every day and see how your ocean of animals is doing - too little water and they’ll wash ashore.

Gamefication

Most tracking apps get abandoned after only two weeks. We sought to overcome that statistic by making the Ozmo app - and your hydration - a fun experience for you to take care of, like a tamagochi. Check in every day and see how your ocean of animals is doing - too little water and they’ll wash ashore.